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Thursday, September 29, 2011

"...explore, reclaim, or recharge your creative potential"

Product Description

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and namingthe company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

About the Author

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco ( Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.
The above text was copied from, in the product description and about the author of the book I am going to blog about today.
I found this book one day while working the "real" job I had ~ we were on our lunch break and went into Borders and it was like the book just jumped off the shelf into my hands. I opened the book to a random spot and read "...explore, reclaim or recharge you creative potential." I started to continue flipping through the pages and reading a sentence or two here and there and decided I had to buy it.
I am halfway through it as of right now, but it is amazing ~ very down-to-earth tons of real-life experiences and stories and practical advice. The section I am about to start reading concerns pricing and guideline in sales. This has been something I have always struggled with and I cannot wait to get some extra help with it. I have already received advice in several business related areas (business plans, deciding whether or not to actually pursue this as a business, etc), and the information while a little vague is extremely informational.
I wanted to take business management classes to help me better manage the business aspects and it just isn't affordable for us to do so right now, so this has been the next best thing for me. It is wrote so that anyone of any basic education can read and understand and it can be applied to any craft related business.
I highly recommend this book to anyone currently in a WAH business, thinking about starting a WAH business or just want to turn your hobby into a way to make a little money. There is even a section on patterns and fabrics and copyrights.
Craft, Inc. is a great resource and a book that I will keep handy in my studio's library. I can't wait to see what other information I will learn as I finish reading the book.
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